Career Killers

Got the following pitch in a press release for Dan Steenerson, "arguably the most successful CEO in the disability insurance industry."

They provided a list of "10 Business Busters & Career Killers."

#10: Set ‘em and forget ‘em goals. Successful people treat goals as “do or die.”

#9: Complex communication. You can’t persuade people who don’t understand. Keep it super simple.

#8:  One-shot-wonder effort. If it’s worth trying once, it’s worth following up and persevering. Most achievements occur after several rounds of follow up.

#7: Treating others how YOU want to be treated. Instead, deploy Tony Alessandra’s Platinum Rule: Treat others how THEY want to be treated.

#6: Trying to make brilliant decisions instead of facing the hard decisions. Don’t procrastinate. If you make hard decisions now, it will lead to brilliant results later.

#5: Quitting during the middle mile. You can’t always see the finish line, but you must have faith that it’s just around the bend.

#4: Big idea immobilization. Lots of people have great ideas. Successful people know how to implement with simple, no-fail systems.

#3: Fatal distractions. Focus time and budget into activities that lead to money. No, that probably does not include redecorating your office.

#2: Disappearing discipline. Successful people have the discipline to do the things that others don’t want to do. (AKA: getting up early, making cold calls, creating systems for accountability.)

#1: Forgetting about what’s important to others. Whether you’re building a new business relationship, applying for a job or writing a marketing message, never forget that “what's in it for them” is what matters.

Let just say #7 is my new mantra. It's only come about 30 years too late.

Ehrmagerd. Guilty as a mother. I am always running around treating people how I want to be treated. And speaking to people the way I want to be spoken to.

How could I be such an idiot? Of course people don't want to be treated or spoken to the way I do. They want to hear and feel what they want. And all this time I've been doing it wrong. Giving unsolicited feedback, thinking to myself, "Vicky, what would you want someone to tell you?" And then telling someone what I'd want to be told.


I need to #7 myself stat. The instant I read that I couldn't believe how I never thought about it that way before. #7 will save me many future apologies for my good intentions that always end with me apologizing and taken feet out of my mouth.