How to Get the Interest of an Investigative Reporter
1. Tell a story that affects someone beyond yourself.
2. Provide proof of your allegations.
3. Be honest and genuine about your motivations.
4. Don't hide the skeletons in your closet. A good reporter will do homework on you and if there's anything unsavory that you weren't up front about, it will diminish your chances of having your story told.
5. Speak out about wrongdoing.
6. Follow your gut. If the reporter doesn't seem like someone you can trust, find someone else.
7. Know that truth is your best defense.
8. Understand the risks involved and make sure you express your concerns clearly.
9. Allow the reporter to do her job. If you trust her, don't try to control everything.
10. Be able to summarize your story in a paragraph or two. If it requires a novel to explain, you may need to refine your pitch.
11. Explain the high points. Why does this matter? Who does it affect? Who's involved? How can an investigative report expose what's wrong or prompt change?
12. Make the call or send the email. If you believe in your story, you have nothing to lose. It may not get published or it may not get on TV, but at least you will know you tried to make your community a better place.